UK Survey

Shonazz EduVerse – Market Research Survey (UK)

Shonazz EduVerse

Transforming Professional Development

Help Us Build Better Professional Development

Welcome! Thank you for taking the time to participate in this research survey. Your insights are invaluable as we work to create innovative professional development solutions specifically designed for education professionals like you.

What This Survey Is About: We are exploring the challenges, preferences, and needs of teachers, lecturers, and corporate learning professionals when it comes to continuing professional development (CPD). Your responses will help us understand what’s working, what’s not, and what features would truly make a difference in your professional growth journey.

We are particularly interested in understanding your current CPD experiences, the obstacles you face, and your thoughts on an AI-powered, personalised learning platform with practice simulations and real-time curriculum updates.

Time Required

6-8 minutes

Incentive

50% off for platform courses for 12 months

Your Privacy

Fully confidential

📧 Contact Information

First Name*

Email Address*

A Screening & Demographics

Q1. Which of the following best describes your current role?*

(Single select)

Primary School Teacher

Secondary School Teacher

Further Education Lecturer

Higher Education Faculty/Lecturer

Corporate Learning & Development Professional

Instructional Designer

Education Administrator/Principal/Head of Department

Other education role (please specify below)

Not currently in education field

Q2. How many years of experience do you have in education?*

(Single select)

Less than 2 years

2-5 years

6-10 years

11-20 years

More than 20 years

Q3. What is your approximate annual salary?

(Single select – optional)

Less than £25,000

£25,000 – £34,999

£35,000 – £44,999

£45,000 – £54,999

£55,000 – £74,999

£75,000+

Prefer not to answer

B Current Professional Development Behaviour

Q4. In the past 12 months, how many hours have you spent on Continuing Professional Development (CPD)?*

(Single select)

0 hours

1-20 hours

21-40 hours

41-60 hours

More than 60 hours

Q5. Approximately how much have you personally spent (out of pocket) on CPD in the past 12 months?*

(Single select)

£0 (employer covered all costs)

£1 – £249

£250 – £499

£500 – £999

£1,000+

Q6. Which CPD formats have you used in the past 2 years?*

(Select all that apply)

In-person workshops or conferences

Online courses (pre-recorded videos)

Live webinars or virtual workshops

Professional learning communities/networks

Postgraduate courses or programmes

None in the past 2 years

C Pain Points & Challenges

Q7. What are your BIGGEST challenges when it comes to professional development?*

(Rank top 3, with 1 being biggest challenge)

Please rank your top 3 challenges by selecting 1 (biggest challenge), 2, or 3 from the dropdown menus.

Cost is too high

Limited time available

Scheduling conflicts

Lack of personalised instruction or support

Difficulty applying learning to actual work

Low quality or boring content

Geographic limitations

Don’t know which programmes are credible

Q8. Have you ever started but NOT completed an online CPD course?*

(Single select)

Yes, multiple times

Yes, once

No, I complete everything I start

I’ve never taken an online course

Q9. [IF YES to Q8] What was the primary reason you didn’t complete it?

(Single select – Skip if you answered “No” or “Never” to Q8)

Too time-consuming

Lost interest/motivation

Content quality was poor

Too difficult without instructor support

D Feature Preferences

Q10. Rate how important each feature would be in an ideal professional development experience:*

(Scale: Not Important / Moderately Important / Very Important / Extremely Important)

Available 24/7, accessible whenever I have time

Personalised to my skill level and learning pace

Interactive practice simulations

AI instructor available to answer questions anytime

Independent certification that proves competency

Content updated in real-time

Recognised credential that employers trust

E Willingness to Pay

Q11. For a comprehensive online course (30-40 hours) with personalised AI instruction, practice simulations, and certificate, what price would you consider to be…*

(Enter pound amounts)

So expensive you would never consider it:

Expensive, but you might consider it:

A good value:

So inexpensive you’d question the quality:

Q12. Which pricing model would you prefer?*

(Single select)

Pay per course (one-time purchase)

Monthly subscription (unlimited access)

Annual subscription (unlimited access)

Employer-paid corporate licence

F Concept Testing

Platform Concept

Imagine a professional development platform with:

24/7 AI-Powered Personal Instructor adapted to your pace

Post-Module Practice Simulations with immediate feedback

Real-Time Curriculum Updates as standards evolve

Q13. How interested would you be in using this platform?*

(Single select)

Extremely interested

Very interested

Moderately interested

Slightly interested

Not at all interested

Q14. What is the MOST appealing feature?*

(Single select)

24/7 AI instructor availability

Practice simulations

Real-time curriculum updates

Q15. What questions or concerns would you need addressed before purchasing?*

(Open-ended)

G Discovery & Trust

Q16. How do you typically learn about new professional development opportunities?*

(Select top 3)

Google or online search

Recommendation from colleague

Professional association (e.g., Chartered College of Teaching, CIPD)

Social media (LinkedIn, Facebook, Twitter)

Email newsletter

Employer or HR recommendation

Q17. What would make you trust a new educational platform?*

(Rank top 3)

Please rank your top 3 trust factors by selecting 1 (most important), 2, or 3 from the dropdown menus.

Positive reviews from other educators

Free trial or demo available

Recognised accreditation or partnerships

Money-back guarantee

Endorsement from professional body

Personal recommendation from trusted colleague

H Final Feedback

Q18. What specific skills or knowledge areas are you most interested in developing?*

(Open-ended)

Q19. Would you be interested in participating in a beta test when this platform launches?*

(Single select)

Yes, definitely interested

Maybe, tell me more

No, not interested

✓

Thank You for Your Participation!

Your feedback has been successfully submitted and is invaluable in helping us create professional development solutions that truly meet the needs of UK education professionals.

We greatly appreciate the time you’ve taken to share your insights and experiences with us.

                    Your 50% discount code will be sent to your email 5 business days before programme launch.
                